Market access in Spain
To read the article on the changes to market access
in Spain, written by Francois Lucas, click here.
Market insights and strategy
Pope Woodhead has the expertise and skills to support you in setting out a clear strategy for your business, therapeutic area or brand.
Market Sentience is our framework for strategy development. It embraces approaches from consumer markets, which have been adapted for the healthcare industry. Market Sentience can be deployed across the lifecycle, from early development to mature products.
| Key elements of Market Sentience are: | |
| • | market dynamics and influencer mapping |
| • | market sensing to develop stakeholder insight |
| • | value optimisation research and analysis including value proposition development |
| • | market access and entry research and strategy |
| • | life-cycle management and portfolio strategies. |
Live Voice
Live Voice is a sophisticated qualitative research
technique designed to elicit insights into the 'mind' of the market. It
was developed from ideas used in the automotive industry and has been
enhanced to work in the healthcare sector.
| Live Voice will: | |
| • | take into account the dynamic nature of markets and identify critical events |
| • | demonstrate a deep understanding of market forces and emotional influences. |
| • | uncover the rational and non-rational drivers of your customers’ behaviours |
| • | provide actionable insights |
| • | leverage these actionable insights and opportunities for your competitive advantage. |