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Value strategy and market access

Market access process and training

Robust market access strategies can only be developed if robust internal processes are in place. Pope Woodhead recognises the value of its combined expertise in market access, payer marketing and process skills within client organisations.

We offer:

Process design for commercial activities surrounding the formulation and implementation of pricing and market access strategy:
  - Roadmap development to catalogue key activities and process details (what, why, who and how) at key development and post-launch milestones
- Improving clarity to cross-functional relationships and responsibilities (e.g. pricing and reimbursement [P&R], marketing, clinical)
- Global-to-local coordination and strategy handover
- Activity tracking (report templates, key performance indicators).

Recent projects:

Development and implementation of marketing and P&R roadmaps for the commercial organisation of a top 10 pharma company
Facilitation of strategic workshops, design of processes and generation of supporting documentation for a global pharma company implementing a new pricing and market access organisation.

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